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TOYS

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Dream big
play with Barbie

Built for action and adventure

Speed, strategy, and imagination come together in our most exciting toy collections.

Hot Wheels Toys

Hot Wheels

High-speed cars, epic tracks, and nonstop racing thrills.

Nerf Toys

NERF Blasters

Gear up for foam battles and outdoor fun.

Puzzle Games

Puzzles

Challenge the mind with colorful and creative puzzles.

Board Games

Board Games

Family fun, friendly competition, and game-night memories.

Dinosaur Toys

Dinosaurs

Roaring creatures, prehistoric adventures, and discovery.

Shop by Age

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Action Heroes

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Best-selling toys
bring the best smiles

Baby Toys

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Doll World

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Hero Background

See what's new

Check out the latest arrivals including the LEGO® Spring Festival Galloping Horses Canvas set.

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Mini Collectibles

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Make music,
make memories!

Let imaginations shine

Discover colorful worlds of creativity, caring, and fun through our favorite girls’ toys.

Pretend Play Toys

Pretend & Role Play

Little chefs, doctors, and heroes — imagination starts here.

Barbie Toys

Barbie & Fashion Dolls

Style, stories, and endless adventures with iconic dolls.

Arts and Crafts

Arts & Crafts

Paint, design, decorate, and bring creativity to life.

Plush Toys

Plush & Soft Toys

Cuddly friends made for comfort, hugs, and bedtime smiles.

Kids Makeup Toys

Kids Makeup & Beauty Play

Sparkle, color, and safe beauty fun for little stars.

Shop by Toy Brand

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Guns & Blasters

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Puzzles

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See what everyone's building

Take on a new building adventure with these inspirational LEGO® sets.

LEGO Building Set

LEGO® Technic Ferrari SF-24 Formula 1 Model Car Building Set

$310

$360

NASA Artemis Rocket

LEGO® Fortnite Battle Bus Building Set | 77073

$157

LEGO Plant

LEGO Technic Mercedes-AMG F1 W14

$360

LEGO Autumn Scene

LEGO Tudor Corner Building Set | 10350

$405

LEGO Car

LEGO® Icons Flower Bouquet Decorative Building Set | 10280

$65

$81

RC Vehicles

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Cuddly companions
for endless smiles

STEM Toys

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Pool

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Outdoor Play

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Adventure awaits
ride into fun

Hot Wheels

Action-packed blasters
for epic battles

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